Marketing in the 21st century holds the same basic core values of generations gone by yet the methods taken vary greatly. With the advent of computers and the technology booms that followed everything has changed. The days of waiting on the newspaper to be delivered to your front doorstep to check the advertisements or listening to the radio for hot deals at your local store have come and gone as we live in an instant gratification world where all we have to do is pull out our phone and the world is at our fingertips. Stand in line at Starbucks and you will be certain to see someone pay for their coffee with an app on their phone! How can a business owner capitalize on this 21st century instant gratification to draw in new customers?
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